22 Best Free SEO Tools Reviewed In 2025

You’ll also get a graphical representation of the region you’ve chosen (U.S., worldwide, etc.) that shows the relative searches in each subregion. Google Trends tells you how often a word or phrase is entered into Google relative to the total volume of searches over a set time. Online business directories like Yelp and Google Business Profiles are like the digital age’s answer to the Yellow Pages. If you want your local business found online, you need updated, correct information on your listings in those directories. LocaliQ’s Free Business Listings Grader lets you instantly verify your business listing on 20+ online directories.

All the Group Buy Seo Tools are Available

But again, there are no hard and fast rules on how Google evaluates backlinks. Some backlinks can still be of proper quality even if they don’t fulfill these parameters. One of the standout features of the extension is its ability to provide an instant overview of critical on-page SEO elements. This includes page titles, meta descriptions, canonical URLs, robot tags, and X-Robots tags. Such SEO Anomaly a snapshot is invaluable for SEO professionals and content creators looking to assess and optimize web pages for search engine visibility quickly.

Examine and analyze important search, social and page metrics of any site you visit right in your Chrome browser. Learn how to connect search, AI, and PPC into one unstoppable strategy. Here are some free AI SEO tools; we’ll also explain how to use them. You can see the traffic for your pages, including the percentage of traffic your page lost since its peak.

See how your location appears on local search engines and directories, and how it can improve with Moz Local. An internal linking tool to help you weave a web of internal links on your website, boosting your SEO by making your site more navigable and interconnected. Think of it as laying down a network of roads within your website, guiding visitors and search engines alike.

They’ve also implemented some good AI features to enhance your keyword research process. If you use AI to write your content (and I don’t recommend it), ContentShake AI is one of the better tools we’ve tested. You can customise the writing style, and all the AI features are powered by Semrush’s massive SEO database. So, I spent the last few months testing many popular AI SEO tools across every major SEO category.

• Ahrefs offers five subscription tiers starting at $29/month for the Starter plan.
• You can find keywords on the page you’re viewing, highlight and differentiate links, and compare the link metrics of different sites in SERPs.
• Bing Webmaster Tools is one of the best free SEO tools if you’re focusing on Bing.
• Anything getting in the way of this process can negatively affect a website’s online visibility.
• These free tools provide a good insight into your current local positioning and identify areas for improvement.

Best SEO tool for Content Optimization: Surfer SEO

Additionally, the “Traffic Sources Comparison” feature provides an overview of digital marketing channels for multiple competitors simultaneously. For those new to SEO, ‘bounce rates’ refer to the percentage of visitors who visit a website and then leave without accessing any other pages on the same site. It also includes a Site Audit functionality that thoroughly analyzes your website’s health and identifies issues that must be addressed. While this is a plus, it also means that they may require a steep learning curve. Before you commit to an SEO tool, test it out to ensure it’s user-friendly. After all, a free software won’t help your business unless you and other members of your team find it quick and easy to set up and use.

They have no control over the dynamic nature of search engine algorithms. Whenever search engines change how they handle searches, even the best tools will be affected. Therefore, companies like MarketMuse must adjust the data behind their offerings, and end-users will also need to make necessary adjustments. However, MarketMuse is known for regular updates and adapting to the changes in the search engine algorithms. Ahrefs boasts several powerful features that help set it apart, including a proprietary web crawler which is one of the best in the market.

Robots.txt Checker

This AI tool examines your content by buyer journey stages and detects the copy that works the best; ImpactHero is available for $200 per month. Free SEO tools often have limitations like restricted data access, limited queries or exports, and fewer features than paid versions. They might not offer comprehensive analytics or advanced functionalities, which could be crucial for in-depth SEO work. Free tools like Google Search Console and Bing Webmaster Tools can help you perform keyword research and optimize your content. These tools also identify and fix SEO issues to improve your website’s organic traffic. Bing Webmaster Tools is designed to help webmasters monitor and enhance their website’s performance and visibility on Bing’s search engine.

With a free Semrush account, you can track up to 10 keywords in Position Tracking. The platform also offers a Pay-as-you-go model for Rank-Ready AI Documents starting at $3.50 per document. Team collaboration features that don’t make you want to pull your hair out? The interface is refreshingly clean—no more getting lost in a maze of complicated charts and graphs. Writesonic is not sufficient as a standalone SEO tool, but it works best for people with modest content creation needs or those already using dedicated SEO tools alongside it. What sets this tool apart is its detailed tone of voice details.